What Is Geographic Farming in Real Estate and How to Start One?

You may not be aware of this, but there is a concept in real estate marketing called “Geographic Farming”. This approach helps you stand up and ultimately work with more customers. In today’s blog, I’m going to share with you a few tips about how this works and how you can use it to start building your business in real estate.

What Is Geographic Farming for Real Estate?

“Farming” is a real estate marketing strategy that involves finding a specific area and marketing to the people who live there. Your goal might be to get listings, but you can also use this strategy to work with buyers or to brand yourself in your local community.

One way to do this is by sending postcards to the homes in that area. On these postcards, you might include information about the local real estate market, recently sold homes, or how homeowners can work with you as their agent.

Why Is It Important to Develop My Geographic Farming?

Many real estate agents have been using farming for years, which still works because it’s useful even today.

Farming is an excellent way to get your name out there. You can be known as the go-to agent in your area. It can also help you build a solid plan to connect with your ideal customers. And best of all: any agent can do farming, even if you are brand new to the business.

How Can I Start My Geographic Farm?

If you’re looking to start a geographic farm, we have all the key data points that you’re going to need to stand out from your competition:



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  • Start by doing some research. Figure out which areas or neighborhoods offer the best opportunities for your business.
  • Target your marketing efforts specifically in those areas. Use targeted advertising, mailers, and other marketing materials to reach potential buyers and sellers.
  • Get involved in the community. Join local organizations and get to know the people who live in the area you’re targeting. This will help you build relationships and create connections that can lead to sales.
  • Stay up-to-date on local news and events. This information can help you better understand what’s happening in the area and what potential buyers and sellers may be interested in.
  • Be prepared to put in the work. Geographic farming can be a lot of hard work, but it can also be very rewarding. If you’re willing to put in the effort, you can see great results from this strategy.

Need Help Creating Your Geographic Farm?

Ready to drive your business to the next level? Reach out to my team at 805 Title for more tips and strategies or me. In 805 Title we are passionate about helping businesses grow and we have all the data, expertise, and tools that you need to get started. With our help, you can create or improve your Geographic Farm strategy and see better results than ever before. Contact us today to learn more!


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